Samsung inaugurated the opening of a new store in Plaza Cosmopo, Coacalco, State of Mexico, on December 29. The company also opened up shop in the Altaria Shopping Center, Aguascalientes, on January 25. And finally, Samsung opened a third point of sale in the Ámbar Fashion Mall, Tuxtla Gutiérrez, Chiapas, on February 1 upon announcing the Galaxy S23 and Galaxy Book 3 lineups at Unpacked.

In total, Samsung now operates 59 stores nationwide. Visitors can purchase mobile devices and accessories, including the new Galaxy S23 series, which is now available for pre-order. Customers can also purchase services such as Samsung Care+ or enjoy the benefits of the Galaxy Exchange program. And in Samsung fashion, the stores are adorned with various experience zones where visitors can learn all about Galaxy products.

Claudia Contreras, CMO & Senior Marketing Director of the Mobile Division of Samsung Mexico, said “I am excited to see how Samsung continues to expand in our territory, especially since the new devices that will reinvent the technological market have already arrived. We are sure that all our users will be delighted and will want to get to know the new Galaxy S23 series up close.”

The Galaxy S23 series is available for pre-order until February 17. The new flagship phones introduce One UI 5.1 and feature an overclocked Snapdragon 8 Gen 2 chipset for improved performance. They're also some of the most durable non-rugged Galaxy smartphones to date. And to top it all off, the Galaxy S23 Ultra model is the first Samsung phone to feature a high-resolution 200MP primary camera.

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