Disney Plus could soon offer always-on channels like Samsung TV Plus

Samsung offers access to Samsung TV Plus for free on the company’s Smart TVs and Galaxy smartphones and tablets. This service provides you with a plethora of always-on channels, including traditional TV channels, which continuously keep showing content, allowing you to quickly start watching something. Well, The Walt Disney Company is now working on offering something similar to that on the Disney Plus platform.

According to a new report from The Information, The Walt Disney Company is working on offering always-on channels in the Disney Plus app. These channels will continuously keep showing content just like a traditional TV channel on a cable network or a DTH service. Reportedly, Disney will mainly show Star Wars and Marvel content on these channels. However, it might also offer Disney’s classic animated movies from Pixar on them.

While you will be able to access these always-on channels only if you have a paid subscription to the platform, these channels will also show advertisements, just like a traditional TV channel on a cable network or a DTH service. The always-on channels will give you an option to just start watching content rather than deciding what to watch, search for it, and then play the show. Unfortunately, you will also have to watch ads on them.

Currently, there’s no information about when Disney will roll out the new feature. However, it could happen in the next few months. Lately, other streaming platforms, including Amazon and Fox, have also started offering ad-supported always-on channels. However, unlike with Disney, you can access them for free (without having to pay for a subscription to the platform). As such, they are called free ad-supported always-on channels (FAST).