SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission. Learn more.

Analysts expect the next Exynos SoC to boost Samsung’s AP market share

General
By 

Last updated: September 11th, 2020 at 15:02 UTC+02:00

Industry watchers believe that Samsung will leverage its upcoming Exynos chips to narrow the gap between it and Qualcomm and increase its AP market share. Samsung’s next high-end Exynos chipset codenamed ‘Olympus’ will boast upgraded performance and competitive prices, reasons why we can expect more Galaxy devices to be powered by the Exynos solution next year, claims KTB Investment & Securities analysts cited by Yonhap News.

Samsung’s Exynos ‘Olympus’ SoC is expected to boast CPU cores supplied by ARM instead of custom cores developed in-house, and the chipset is also likely to feature a GPU supplied by AMD. In essence, this means that Samsung’s next high-end Exynos chip should have better performance and be more competitive against Qualcomm’s solution.

Qualcomm has raised AP prices, Samsung will lower them

Samsung is seemingly following a two-pronged strategy with its next high-end Exynos AP, attacking Qualcomm on two fronts. Not only is Samsung ensuring that the its next Exynos solution can meet the level of performance required to compete with Qualcomm’s next chipset, but the company also intends to increase the market share of Exynos through competitive prices.

Qualcomm’s solutions have outperformed Samsung’s in-house Exynos chipsets for a few years now, and this has incentivised the US chipmaker to increase its prices. Samsung reportedly wants turn Qualcomm’s advantage against itself by lowering the price of its next Exynos solution.

This could mean that future Exynos SoCs could be found under the hood of more Galaxy smartphones than before, and it could also allow Samsung to gain AP market share by supplying other OEMs with more Exynos chipsets.

BusinessGeneral ExynosQualcomm
Load 14 comments

You might also like

SamMobile Podcast Episode 10: Let’s talk Samsung and ARM, OLED l …

Some interesting reports and official news in the world of Samsung began emerging over the past week. And sinc …

  • By Mihai Matei
  • 2 weeks ago

Samsung stood fourth in the smartphone chip market in Q1 2022

Once seen as a fierce competitor to Qualcomm, Samsung has fallen much behind in the smartphone chipset race. I …

  • By Asif Iqbal Shaik
  • 2 weeks ago

Snapdragon 8 Gen 2 rumored specs reveal unusual CPU core layout

It hasn’t been that long since Qualcomm announced the Snapdragon 8+ Gen 1 chipset, which is supposed to …

  • By Mihai Matei
  • 2 weeks ago

Qualcomm wants to buy ARM and it may need Samsung’s help

In 2020, rumors claimed that Samsung was one of the many companies interested in acquiring British chipmaker A …

  • By Adnan Farooqui
  • 3 weeks ago

Galaxy S22’s GPU is made by the same company that powers world …

The US retook the top position in the world’s fastest supercomputers list. The Frontier supercomputer in …

  • By Asif Iqbal Shaik
  • 3 weeks ago

More details about Samsung’s next-gen Exynos chip leak

Earlier this week, it was revealed that Samsung is working on the next-generation Exynos chipset. The upcoming …

  • By Asif Iqbal Shaik
  • 4 weeks ago