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Last updated: April 14th, 2022 at 14:59 UTC+02:00
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Samsung's launch event demonstrated the power of The Frame by using this smart TV as a digital canvas for an art exhibition at the National Museum of Art in Singapore.
The Frame was designed to blend into the environment. Not only does it have a painting-like customizable frame, but the 2022 Frame models come with a matte, anti-glare display that helps create the illusion that you're looking at a physical painting rather than a digital screen. Check the images below.
As for customers outside of Singapore, thankfully, everyone can now experience these new works of art from the same museum through The Frame. Samsung's growing Art Store for its lifestyle TV ‘The Frame' now offers 20 new representative works of art for customers everywhere.
To this day, Samsung's Art Store offers more than 1,600 art pieces from art galleries and museums around the world, including the Louvre in France, the State Hermitage Museum in Russia, Spain’s Thyssen Museum, and more.
The Frame (2022) is now available for pre-order in several markets, including Singapore and the United States. Prices start at $999 for the 43-inch variant. The Frame is also available with a 50, 55, 65, 75, and 85-inch display, though the larger it is, the more expensive it gets. The largest Frame model is priced at $4,299.
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Mihai is a blogger and column writer at SamMobile. His first Samsung phone was an A800 which took a lot of beating, and a part of him still misses the novelty of the clamshell design. In his free time, he enjoys watching shows, documentaries, and stand-up comedy; listening to music, taking walks, and occasionally playing old(er) video games.