It is not just Samsung’s mobile business that has been facing the heat from Chinese brands in India. The company’s TV business has also suffered significantly due to the flooding of the market with cheaper options. In what appears to be a replication of its smartphone strategy to beat Chinese competitors, the company has now launched an online-exclusive UHD TV lineup, Super 6 Series, in India.
The Super 6 branding comes from the six main features of these TVs: 4K resolution, Live Cast, Tune Station, screen mirroring, lag-free gaming, and a combined library of 60K+ titles. These TVs come with PurColor technology which, Samsung claims, results in superior picture quality. All of these are Tizen-powered smart TVs with Smart Hub and Smart Convergence capabilities built-in.
Live Cast, as the name indicates, is a feature that enables users to broadcast any live moment from any location on to the TV using a smartphone. The description for Tune Station is a bit vague, but Samsung says it enhances the audio experience by “adding realistic visual elements to the playlist.” Customers can access a large content library through Netflix, Prime Video, YouTube, Jio Cinema, Eros Now, Sony Liv, Sun NXT, and other streaming apps available for these TVs.
Available in 43-inch, 50-inch, and 55-inch screen sizes
The Super 6 Series TVs come in 43-inch, 50-inch, and 55-inch screen sizes, priced at INR 41,990 (~$600), INR 51,990 (~$745), and INR 61,990 (~$890), respectively. They are available starting today exclusively on Samsung Shop, Flipkart, and Amazon India (only the 50” model). Purchasing these TVs between March 12 to 14 will net additional discounts and offers for customers.
“The new range of UHD TV line-up meets the growing expectations of our consumers by providing a 4K UHD TV with host of smart features such as Live Cast, Tune Station, Smart Convergence and Lag Free Gaming. These beautifully designed TVs are also equipped to meet the changing content consumption needs, in sync with their lifestyle demands,” said Mr. Raju Pullan, Senior VP, Consumer Electronics Online Business, Samsung India.
