Last updated: July 30th, 2026 at 12:01 UTC+02:00
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While the report is about the South Korean market, we may see the same trend globally.
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Max Jambor / SamMobile
Last week, Samsung launched its latest flagship smartphones with a book-style foldable display: the Galaxy Z Fold 8 Ultra and the Galaxy Z Fold 8. While the Galaxy Z Fold 8 Ultra offers more features, it is the Galaxy Z Fold 8 that seems to be winning people over online.
Its compact 4:3 form factor, especially in the Pistachio color, has many people calling it “cute.” That popularity now appears to be translating into sales, as the Galaxy Z Fold 8 seems to have become the most sought-after device in the lineup, even surpassing the Galaxy Z Fold 8 Ultra.
On X, popular tipster Ice Universe claims that, in South Korea, pre-orders for the Galaxy Z Fold 8 have already surpassed those for the Galaxy Z Fold 8 Ultra. The tipster also predicts that Samsung's first 4:3 book-style foldable will become the best-selling device in the lineup.
It's not just the Galaxy Z Fold 8 that's off to a strong start. Samsung's latest foldable lineup, including the Galaxy Z Flip 8, appears to be selling exceptionally well. For example, in India, the company received a record 271,000 pre-orders within just 72 hours of opening pre-orders.
That's particularly impressive considering it took 15 days for the Galaxy Z Fold 7 and Galaxy Z Flip 7 to reach the same milestone.
First Samsung device: Galaxy S II
I’m a computer science engineer living in Hyderabad, India, who has a keen interest in automobiles and consumer electronics. My journalism career kicked off in 2017 with MySmartPrice where I wrote news, features, buying guides, and explanatory articles about technology among other things, and reviewed many products, including smartphones, tablets, laptops, PC components, smartwatches, audio devices, wearables, and smart home products. Since then, I have worked for 91Mobiles, Apple, and Onsitego, before finally landing on SamMobile.
