Last updated: July 30th, 2026 at 09:08 UTC+02:00
SamMobile has affiliate and sponsored partnerships, we may earn a commission.
Activation runs from August 1 through August 3.
Reading time: 2 minutes
Max Jambor / SamMobile
Samsung inked a global partnership for Kpop powerhouse BTS' ARIRANG world tour back in March this year. The partnership has seen Samsung launch different activations in tour cities to promote its products alongside the concert.
The company today announced that its next activitation will run in East Rutherford, New York, from August 1-3. Fans will be able to enjoy an exclusive Samsung Galaxy x BTS The City ARIRANG experience.
The activation will include immersive experiences powered by Samsung's Galaxy devices. Expect Samsung's newest foldable phones, the Galaxy Z Fold 8, Galaxy Z Fold 8 Ultra, Galaxy Z Flip 8 to feature prominently in these experiences.
Anyone can join in the fun at Samsung Galaxy x BTS The City Arirang, as it's not just for those who hold a ticket for the concert. A Samsung Galaxy Experience Booth will also be set up in the ARMY MADANG at the Korean Cultural Center on August 1 through August 3.
Those who do hold tickets to the concert will have access to exciting on-site activations at the concert venue. There will be six main touchpoints with each designed to highlight the new Galaxy Z Fold 8 and its various camera features.
Those who attend these experiences will also have an opportunity to use the Interpreter Galaxy AI feature on these devices to send a message to BTS, while the first 500 guests to visit the Galaxy activation and complete a survey will also receive a collectible bag of Samsung goodies.
First Samsung device: SGH-E900
Adnan Farooqui is a long-term writer at SamMobile. Based in Pakistan, his interests include technology, finance, Swiss watches and Formula 1. His tendency to write long posts betrays his inclination to being a man of few words.
