How Samsung's helping make crypto mainstream with its Coinbase partnership

Cryptocurrency adoption has surged exponentially over the past few years as more and more people are jumping on the bandwagon. There's also a greater institutional interest in cryptocurrency now than there has ever been before, and that's just fueled the general public's desire to get in on the action.

Samsung has made it easier for users in certain markets to manage their crypto portfolios through a collaboration with Coinbase, one of the world's leading platforms. This partnership is playing a major role in making crypto more mainstream.

It was announced earlier this year that Samsung Wallet is now supported for Coinbase accounts in the US and Canada. Coinbase users can now fund their accounts through Samsung Wallet. This partnership was expanded further earlier this month with an exclusive incentive for Samsung Wallet users in the US.

All users in the US will get a free 3-month subscription to Coinbase One, the premium tier offers incentives such as zero trading fee on many assets, higher staking rewards, and more. Samsung Wallet is also offering users a free $25 credit after they place their first trade with Coinbase.

Director and head of product partnerships at Coinbase Mark Troianovski says that working with partners that people know very well, such as Samsung, and “brands that have been around much longer than Coinbase or the bitcoin white paper,” is crucial to the ultimate mission of making crypto mainstream.

It also serves as a vote of confidence for Coinbase when a player of Samsung's stature collaborates with it. More than 75 million people in the United States have a Galaxy device.

All of them now have the ability to tap into the crypto space through Coinbase's ecosystem simply through Samsung Wallet, an app they know and trust.