Samsung's smartphone business in Europe had a tough third quarter of the year. The company suffered significant sales losses while most of its rivals increased their shares. Even so, Samsung remained the top smartphone vendor in Europe throughout Q3 2021.
Even though most of Samsung's rivals recorded increased sales year-on-year, the Korean tech giant still came out ahead with a 30.4% market share (down from 35.8% in Q3 2020).
Samsung was reportedly able to maintain the lead in the European smartphone market largely thanks to its supply chain somewhat recovering.
The Galaxy Z Flip 3 saves the day
Xiaomi gained almost 10% share in terms of smartphone sales in Europe throughout Q3, and Apple increased its share from 17.6% to 22.1%. Samsung, on the other hand, lost significant ground. Thankfully, it seems like foldable display technology came to the rescue.
According to Counterpoint Research, if it wasn't for the popularity of the Galaxy Z Flip 3 in Europe — particularly in the western half — Samsung would've been in a much worse situation. But thanks (in part) to the Galaxy Z Flip 3, Samsung was able to maintain the lead in Europe with a 30.4% market share, says the market watcher.
The Galaxy Z Flip 3 is the first Samsung clamshell foldable phone to benefit from an IP rating and stereo speakers. It's a fantastic flagship for anyone looking for a compact device, and it seems like plenty of Samsung customers in Europe want just that.
Galaxy Z Flip 3 review
