Samsung is the No.1 TV brand globally for the 20th year in a row

In January, Counterpoint Research revealed that Samsung sold the highest number of TVs among all the brands globally in 2025, making it the number one TV brand worldwide for the 20th consecutive year. Now, the South Korean tech giant has made it official.

Samsung has announced that, according to Omdia, a market research firm, it had a 29.1% share in the global TV market in 2025, the highest share among all brands, making it the number one TV brand globally for the twentieth year in a row or two decades back-to-back.

Abhijeet Mishra / SamMobile

Samsung says that it also led the TV segments priced above $1,500 and $2,500 with a 52.2% and 54.3% market shares, respectively. However, in the previous report, we also learned that TCL is closing in on the South Korean tech giant very fast. On a related note, the brand launched its lineup of OLED TVs for 2026.

Commenting on this achievement, Samsung’s President and Head of Visual Display Business, SW Yong, said, “When consumers choose a TV, they’re choosing a brand they can trust for years to come. Our 20-year leadership in the global TV market reflects that trust — built on decades of engineering excellence and premium innovation.”

Abid Iqbal Shaik - Writer

First Samsung device: Galaxy S II

I’m a computer science engineer living in Hyderabad, India, who has a keen interest in automobiles and consumer electronics. My journalism career kicked off in 2017 with MySmartPrice where I wrote news, features, buying guides, and explanatory articles about technology among other things, and reviewed many products, including smartphones, tablets, laptops, PC components, smartwatches, audio devices, wearables, and smart home products. Since then, I have worked for 91Mobiles, Apple, and Onsitego, before finally landing on SamMobile.

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Samsung has been the world's biggest TV brand for 20 years in a row

Abid Iqbal Shaik - Writer

First Samsung device: Galaxy S II