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Samsung is sticking to the online flash sale model that appears to have worked very well for the Galaxy M series so far. The Galaxy M40 appears to be a decent lower mid-range device. Just how well it performs in the market depends largely on whether customers feel the price Samsung is charging for it is fair.
Samsung's newest Galaxy M device features a 6.3-inch Full HD+ LCD Infinity-O display with the cutout housing a 16-megapixel front camera. It's powered by a Snapdragon 675 processor hooked up to 6GB of RAM and 128GB of storage.
It has the same triple camera system at the back as the Galaxy A70. The setup includes a 32-megapixel f/1.7 aperture primary sensor in addition to an 8 megapixel f/2.2 ultra-wide and 5-megapixel f/2.2 depth sensor. The Galaxy M40 also features a 3,500mAh battery and a fingerprint sensor at the back. It runs Android Pie with Samsung's One UI 1.1.
Do check out our hands-on of the Galaxy M40 to find out more about Samsung's latest challenger for the affordable market. You will be able to purchase the Galaxy M40 in India from Samsung's online store and Amazon starting June 18th for Rs. 19,990 (~$290).
Adnan Farooqui is a long-term writer at SamMobile. Based in Pakistan, his interests include technology, finance, Swiss watches and Formula 1. His tendency to write long posts betrays his inclination to being a man of few words.
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