SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission.

Notifications
    News for you

    Xiaomi beats Samsung in smartphone shipments in India

    Phone
    By 

    Last updated: January 28th, 2019 at 12:32 UTC+01:00

    Counterpoint Research has published smartphone and feature phone shipment numbers for India for Q4 and the whole of 2018, and none of them look pretty for Samsung. Like in many other reports before, Xiaomi is ahead of Samsung in smartphone shipments, while Reliance Jio leads in feature phone shipments in the country. Samsung was the market leader in both these categories not very long ago, but all that changed in the last few quarters.

    According to the latest data, overall mobile phone shipments in the country grew at a healthy 11% to reach more than 330 Million units last year. Smartphones shipments registered a 10% growth, making India, according to Counterpoint Research, the fastest growing smartphone market in the world last year.

    Xiaomi beat Samsung both in Q4 2018 and the whole of last year to emerge as the largest smartphone vendor in the country. The Chinese OEM captured 27% of the market share, up from 25% in Q4 2017, and topped the charts, while Samsung came in second with 22% market share, down from 23% it registered a year before. Vivo occupied the third place with 9% market share, followed by the new player Realme who made it to the top five for the first time with 8% market share.

    For the full year, Xiaomi’s market share saw a substantial increase from 19% in 2017 to 28% in 2018, whereas Samsung’s market share remained stable at 24%. The numbers show that while Samsung is able to hold on to its market, the company has been unsuccessful in expanding its share in a growing smartphone market. Vivo, Oppo, and Micromax occupied the next three spots, respectively, without any noteworthy change in their market shares.

    Apart from market share, Samsung also has a lot to worry about with OnePlus growing at 58% YoY and emerging as the fastest growing premium smartphone brand. OnePlus eating into Samsung’s flagship sales is bound to have ramifications on the Korean company’s already-strained smartphone profits. Overall, it was a great year for Chinese OEMs with their combined market share going up from 54% in 2017 to 60% in 2018.

    Jio ahead of Samsung in feature phone sales

    On the feature phone front, as expected, telecom carrier Jio continues to lead the market with its vastly discounted offerings. In Q4 2018, Jio accounted for 38% of the total feature shipments in the country, up from 26% in Q4 2017. Samsung’s market share, on the other hand, dropped slightly from 15% to 14% during the same period but was still enough to make it the second largest feature phone vendor in India.

    Jio also increased its yearly market share from 11% in 2017 to 38% in 2018 to firmly cement its place as the market leader in the category. At the same time, Samsung’s feature shipments dropped significantly from 21% to 12%, pushing the company to the second place. This helped Jio to emerge as the overall market leader with 21% of the total mobile phone shipments.

    Source Phone IndiaMarket ShareReliance JioXiaomi

    You might also like

    Galaxy S21 gets One UI 6.1 update in India with some AI features

    Galaxy S21 gets One UI 6.1 update in India with some AI features

    Samsung's software update game is getting stronger with each passing year. The company released the One UI 6.1 update to the Galaxy S21 in South Korea just four days ago. Today, the update has been released in India. The update has been released in Europe and the US over the past few days. The One […]

    • By Asif Iqbal Shaik
    • 10 mins ago
    Galaxy S22 series receives One UI 6.1 update in India

    Galaxy S22 series receives One UI 6.1 update in India

    More and more users around the world are getting the One UI 6.1 update on their Galaxy smartphones as the month goes by. Following a limited release for the Galaxy S22 series in Korea, One UI 6.1 has been making its way to the 2022 flagship in other countries, and India has now been added […]

    • By Abhijeet Mishra
    • 2 hours ago
    Galaxy Z Fold 5 rival from Vivo launching in India next month

    Galaxy Z Fold 5 rival from Vivo launching in India next month

    Samsung has fallen behind in the foldable smartphone race as its Chinese rivals are introducing better and newer technologies. The Galaxy Z Fold 5 is hardly considered an upgrade over its predecessor, and its job will soon become even tougher. Samsung's rival, Vivo, plans to launch its flagship foldable phone, the X Fold 3 Pro, […]

    • By Asif Iqbal Shaik
    • 11 hours ago
    Galaxy Z Fold 4 gets One UI 6.1 update in India

    Galaxy Z Fold 4 gets One UI 6.1 update in India

    After the Galaxy Z Flip 5 and the Galaxy Z Fold 5, Samsung has started rolling out the One UI 6.1 update to the Galaxy Z Fold 4 in India. The update could also be released to the Galaxy Z Flip 4 in the country. The new One UI update brings several Galaxy AI features […]

    • By Asif Iqbal Shaik
    • 18 hours ago
    Vivo sold more phones than Samsung in India, but Samsung earned more revenue

    Vivo sold more phones than Samsung in India, but Samsung earned more revenue

    While Samsung's smartphone market share improved in the US in the first quarter of this year, its sales have dropped in India. It sold fewer smartphones nationwide, allowing Vivo and Xiaomi to overtake it. However, there's good news in terms of revenue. The company sold more higher-end phones and earned the most among all smartphone […]

    • By Asif Iqbal Shaik
    • 4 days ago
    Samsung announces launch date of Galaxy F55 for India, hints price too

    Samsung announces launch date of Galaxy F55 for India, hints price too

    Earlier this week, Samsung confirmed that it will launch the Galaxy F55 in India by teasing the phone in the country. However, the brand hadn't said when it would bring the phone in the region. Well, that's changing today. Samsung has finally announced when it’s going to launch the Galaxy F55 in India along with […]

    • By Abid Iqbal Shaik
    • 5 days ago