Samsung distributes free Galaxy S9s to the Appel community in the Netherlands
Apple is Samsung’s main competitor in the premium smartphone segment. The Cupertino company, however, enjoys a much loyal fanbase when compared to Samsung, or for that matter any other brand on the planet. This makes Samsung go to great extent to convince Apple fans users to switch to its products through various marketing campaigns.
The Korean company has often mocked devoted Apple fans with its ads, but the company has taken a slightly different approach for its new marketing campaign in the Netherlands. A team from Samsung went to a village named Appel, which literally means Apple (the fruit) in Dutch, in the Gelderland province and handed over free Galaxy S9 smartphones to 50 of the village’s 312 inhabitants.
Galaxy S9 takes over Appel
Samsung took help from an 18-year old Apple fan in the village named Manouk to carry out the campaign. You can watch the video below to see how people reacted after receiving a brand-new Galaxy S9.
“With our innovative products and services, we have been off the beaten track for years to make everyday life more fun and easy. With this marketing campaign we do exactly the same. We are off the beaten track to get our message across. Our goal is to introduce as many people as possible to the possibilities of the Samsung Galaxy S9,” said (translated) Gerben van Walt Meijer, Marketing Manager, Samsung Mobiles, Netherland.
It’s a novel marketing stunt by Samsung, seizing on the similarity between the names of this village and its biggest rival. Hopefully, it has helped the company get its message across about the Galaxy S9 which it would rather have customers buying over the new iPhones.
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Appel users switched to Galaxy S9!
Join the discussion…Actually not really, that was a marketing gag … which is as pointless as it can be, since most of the people who have switched to iPhones … not necessarily the top of the line, know why they did that … I was with Samsung since 2010, and it is getting worse in every department, including Android itself. I would have to write here an extensive list what is wrong with both, but I think technical people will know that already, and non-technical people will just notice the phone works when they need it, even one year after… Read more »
there apple spellings are lit 😀
come to USA I want to change my note 8!!!!
So the Samsung took the shortcuts!
what a looser – brand
Fruit phone fanboys should wake up and realize that many phones out there are actually much better than their overpriced $1000+ fruit phone with outdated specs. Forget it, they buy fruit phone just to increase their social status.
that is actually not true, galaxy note 9 is more than 1000$ as a lot of other android phones are same price range as apple. And no, outdated specs? for example iPhones have less ram than android flagship because they don’t need to, makes no sense to compare iPhones and android specs, the are different and iPhones are using up to date specs. Just I am an android guy but not a fanboy of any sides, I just say things as they are
It’s a $1000+ phone and it deserves to have a bigger battery, bigger RAM, dual sim, fingerprint, etc. What’s the point of having a superior A12 Bionic chipset while the other specs are lame. Multitasking has been a problem to fruit phone users for a longtime because of its low RAM capacity.
