Samsung makes TVs at various price points to target different customer segments in the market. The company is expanding the lineup further by launching the ‘LED for Home’ range in India. Though the company doesn’t refer to them as TVs anywhere in the press release, these LED screens, also called Active LED, are essentially large TVs targeting affluent customers.
These super-premium screens come with ‘HDR Picture Refinement Technology’ for great visuals, unaffected by any ambient light. The screens are low maintenance and boast a lifespan of 100,000+ hours. They come with a ‘Modular Formation Technology’ which allows users to customize the size and shape of the screen to fit into any home setting.
Samsung LED for Home is aimed at the super-rich
Samsung says these Active LED screens are aimed at “HNIs (high net-worth individuals), working professionals, and affluent and aspirational millennials,” or simply put the super-rich. The ‘LED for Home’ screens come in 110-inch FHD, 130-inch FHD, 220-inch UHD, and 260-inch UHD variants, with prices ranging from INR 1 crore – 3.5 crores ($137,500 – $481,000) depending on the screen size.
“At Samsung, our focus has always been on customer delight. This latest device is a consequence of us listening to our customers and understanding their wants and needs. We are dedicated in providing consumers with a wide range of cutting-edge display experiences,” said Mr. Puneet Sethi, VP, Consumer Electronics Enterprise Business, Samsung India.
