Phones

OnePlus surpassed Samsung to lead India’s premium smartphone segment, says Counterpoint Research

The Q2 2018 shipment numbers published so far have brought good news for Samsung in India. The company regained some of the lost ground and is showing signs of market dominance again. In the premium smartphone segment (>INR 30,000 or $437), however, it seems Samsung is having a tough time in India, at least according to a report from Counterpoint Research.

As per the latest data from Counterpoint Research, OnePlus reportedly surpassed Samsung to emerge as India’s leading premium smartphone brand in Q2 2018. Strong demand for the OnePlus 6 has helped the Chinese company register a staggering 446% YoY growth and capture 40% of the market share in the premium smartphone segment.

OnePlus 6 was the best-selling premium smartphone

Samsung settled for the second spot with 34% market share, a drop of 25% when compared to last year. As confirmed by Samsung in its Q2 2018 earnings, Galaxy S9/S9+ sales have been slow globally, and the same applies to India as well. Even Samsung’s arch rival, Apple, had a weak quarter with market share dropping to 14% – its lowest ever in the country.

In terms of individual models, the OnePlus 6 accounted for 30% of all shipments and topped the charts, while the Galaxy S9+ came in second at 12%. Even the older OnePlus 5T fared well to help OnePlus secure two of the top-three spots.

The report says the premium smartphone segment in India grew by 19% YoY and 10% sequentially during the second quarter. The growth is primarily in the sub-INR 40,000 (~$583) category where OnePlus and other smaller brands have positioned their products. It shows that consumers are unwilling to pay substantially more for Samsung and Apple unless there is strong product differentiation.

While Xiaomi is going after Samsung’s volume, OnePlus is going after its profits. It is clear Chinese brands are the biggest threat to Samsung’s dominance in India. The company has done reasonably well to counter Xiaomi in the last quarter by launching new models, but that’s not a strategy Samsung can easily adopt for the premium segment.

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supra22x
supra22x

One Plus 6 is £469, Samsung s9 is £739 and s9+ is £869, I’m not sure you can really compare them as OnePlus is more mid range or budget price than premium, it just has a nice look to it but no wireless charging and the screen and camera will not be as good as Samsungs tho its not terrible.

Biransahin
Biransahin

Exactly my point too. It’s not actually a premium device. If you had a survey of premium brand car sales, you would include BMW, Audi, Jaguar, Mercedes, Lexus, Porsche, and some others, but you wouldn’t put a Hyundai, a Ford or a Nissan in there.

VIRGIN KLM
VIRGIN KLM

Also OnePlus announced today that they will update 3 and 3T to Android P. Is Samsung going to do the same with the S7/S7Edge or are they going to act like they don’t care about competition again? We’ll be watching…

Biransahin
Biransahin

The problem with this article is that Oneplus don’t make premium phones. They make ok phones and cut back on quality to keep the price down. Samsung still is ahead in real premium phones.

Yousef206
Yousef206

The problem is with the smaller s9 if it had had 6gb of ram and dual camera then it would have sold much better

Bobbingalong
Bobbingalong

Exactly! A lot of people dont want a big phone

Biransahin
Biransahin

I agree with that. They definitely should have put 6gb on the S9 also.

Cristian933
Cristian933

Want to sell more? Make phones with android one

Bobbingalong
Bobbingalong

Given the follow factors being better than the s9+ it’s not surprising that it’s wasn’t no 1 a while ago
1. Price
2. Specs 8gb ram and bigger internal
3. Speed, this phone is super fast
4. No Samsung bloatware
5 did I mention price and better spec sheet!

Bfrenz2
Bfrenz2

Hell yeah!