Virtual Reality

Samsung collaborates with NASA to create a VR lunar experience

Samsung has launched a 4D lunar gravity VR experience ‘A Moon for All Mankind’ (AMFAM) at the Samsung 837 in New York. It’s a visual and physical VR experience for consumers that uses the Galaxy S9+ and the Gear VR to recreate a fictional moon mission to experience lunar gravity.

Samsung collaborated with the NASA’s team behind the Active Response Gravity Offload System (ARGOS), a system used to train astronauts, to make the AMFAM feel realistic by mimicking the partial gravity experience of walking on the moon.

The AMFAM VR experience will be a full space mission which includes a briefing about the mission and stepping into a flight suit with a Gear VR headset to experience the make-believe lunar mission in the gravity offload rig. At the end of every AMFAM session, consumers will hopefully get a taste of what it feels like to walk on the moon.

Open to the public starting today

The immersive VR experience will be open to the public at the Samsung 837 in New York starting today and will be accessible until the end of July next year. Consumers can go to for scheduling missions and other additional information.

“At Samsung, we are driven to push the boundaries of innovation and inspire consumers to do what they can’t. We are proud to bring to consumers the combination of our powerful mobile VR headset and our innovative work with NASA to launch this lunar experience and bring the sensation of walking on the Moon to life,” said Zach Overton, VP of Consumer Experience & General Manager of Samsung 837 and Galaxy Studios.

Join the Discussion