Samsung uses its Frame TV to showcase art at the London Design Festival

Samsung partnered with Saatchi Art and opened an exhibition at the famous London Design Festival to showcase its Frame TV. The company will also host a pop-up store for the visitors so that they can see the inspiration behind designing the artistic TV. It was designed by Samsung to blend in with artwork in a home when it’s not being used, which is a completely new concept and category in the TV segment.

Samsung and Saatchi Art will host a series of presentations, including ‘Vision Telling’, showcasing the intersection of art and technology. The Frame TV is available in 43-inch, 55-inch, and 65-inch variants. It offers 4K resolution for exceptional detail and HDR for displaying accurate colors and life-like immersive content. Consumers can either choose artwork from the Art Store, Samsung Collection, or their personal art or photos on the TV.

The Frame TV can be used by artists, consumers, and galleries alike. At the London Design Festival, ‘The Frame X Saatchi Art’ gallery showcases prominent artwork from the online art gallery and artists all over the world. Samsung’s experts curate artwork to suit the tastes of any consumers. The company is also offering a six-month subscription to the Art Store, a choice of two stands, and six-month interest-free option for purchasing the TV.

The Frame is created to push the boundary of the conventional TV which we only use when they are powered on. Changed to a beautiful art pieces when it’s powered off, The Frame will also be a new standard for artists and galleries to share their work through The Frame’s innovative feature ‘Art Mode’, bringing art into the consumer’s lifestyle,” said Sunghee Han, Vice President of the Visual Display Business at Samsung Electronics.

Samsung’s The Frame gallery will be open at the Old Truman Brewery, Unit 7 and 11, on Drays Walk from September 21 and will end on September 25. If you’re in London, don’t forget to check out the gallery and experience The Frame TV’s excellent design.

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