Samsung and HARMAN collaborate for new entertainment and marketing solutions

Samsung acquired US-based HARMAN late last year for its automotive electronics, IoT, and audio technologies. Now, the companies have announced that they’re collaborating for new entertainment and marketing solutions, which includes signage board equipments.

The new solutions include hotel systems where clients can control things like curtains and other facilities in the room using Samsung’s motion sensor and HARMAN’s voice recognition capabilities. Samsung’s display prowess and HARMAN’s audio expertise can help theatres in better serving the audience.

The two companies have decided to collaborate to create solutions for education, hospitality, marketing, retail, and transportation. These new solutions are expected to hit the market starting this month. Samsung recently displayed its new QLED and LCD-based signage and display advertising solutions at an expo last month. These new signage equipments offer clearer and brighter images.

Industry experts say that HARMAN’s revenue is expected to show up in Samsung’s sheets in the second quarter of this year since the deal completed in March 2017. The company had included HARMAN’s performance in its first quarter report but didn’t mention its earnings separately. HARMAN’s technologies will be immensely helpful in making Samsung’s presence in the growing connected cars segment.

Samsung also mentioned that HARMAN will operate independently, but both companies will collaborate whenever necessary. The company already started including HARMAN-owned AKG’s audio technologies in the headphones bundled with the Galaxy S8 and S8+, and quad loudspeakers used in the Galaxy Tab S3.

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