According to a new report out of South Korea, Samsung's display-making affiliate Samsung Display is in talks with one of the largest car manufacturers in the country to supply OLED panels. It's reportedly in talks with Hyundai to supply OLED panels for its luxury Genesis sedan.
This will be the first time that Hyundai uses OLED panels in its car so it will be a big achievement for Samsung Display if it bags this contract.
A source familiar with the matter told The Korea Herald that “Samsung is in talks with Hyundai to supply its OLED display for Genesis’ instrument cluster and center information display.”
Talks between the two companies reportedly began last year and are said to be ongoing. Hyundai has some doubts about the technology as OLED displays haven't really been proven as a viable option for in-car screens even though they rule the roost in mobile devices.
The reason why OLED panels haven't really been used for in-car displays is because they are known to be relatively weaker in durability and brightness under direct sunlight than LCD panels. The source adds that Hyundai wants some samples first it signs the deal but Samsung is reluctant to provide it with samples as it wants to prevent technology leaks.
The scribe suggests that there is a high possibility that the companies will sign a deal as it will be beneficial for both of them. Samsung previously used to supply LCD panels for Hyundai's in-car infotainment systems until 2013 when it decided to pull out of the automotive display business.
