According to industry data, Samsung has sold more than 100,000 units from its refreshed Notebook 9 line of laptops in South Korea so far this year. It’s thought that marketing the 13.3-inch model as the lightest laptop (799 grams) on the market led to an increase in interest from consumers, which resulted in a boom in sales.
This isn’t the first time that one of Samsung’s computers have caught on, though. Back in July 2016, it was revealed that firm had overtaken Apple in Brazil, earning it the title of the region’s top PC manufacturer. The achievement is also thought to be due to a particularly clever marketing campaign.