Samsung refuses to cut TV sales target despite global economic slowdown

Samsung's hoping that improved product lineups and advanced supply chain management will help it keep its title of the world's No.1 flat-screen TV manufacturer for the sixth consecutive year, reveals The Korea Times. Rivals including LG and Sony have cut sales targets, warning of a toughening marketing situation in Europe and the United States as consumers are unwilling to purchase big-ticket items.

The economic slowdown hasn't scared Samsung, though. The firm's TV segment head Yoon Boo-keun has announced that it will keep its sales target of 45 million for the year. He then went on to add that “prices are dropping and that's a problem. But Samsung thinks the global TV market will rise 10% this year from 2010” — so it goes without saying that he believes the company will achieve this year’s objective.

To help maintain demand, Samsung plans to unveil a variety of Internet-enabled TVs with improved online functionality. There's no doubt that consumers have concerns about the lack of applications available for their so-called Smart TVs (Heck, I can't even access Amazon Video!), but Boo-keun is reassuring customers that there will be at least 1,000 additional apps available on the store by the end of the year.

Josh L.

Source TV Samsung TV