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Last updated: November 24th, 2016 at 06:00 UTC+01:00
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Reuters reports that Samsung SDI has been quietly reassuring anxious clients that the batteries it makes are safe. Potential new customers are proving harder to convince as Samsung SDI's reputation has suffered a huge blow because of the Galaxy Note 7. This debacle also threatens the affiliate's future plans which include developing batteries for electric cars and clean energy storage systems.
“Since the first recall, we've had many inquiries from our clients, including Apple, asking whether batteries used in their products are safe,” the report cites a person at SDI who was involved in the development of the Galaxy Note 7's battery. Samsung SDI has lost nearly a fifth of its market value since the Galaxy Note 7 issue was first identified while the loss it posted in the previous quarter was more than double that of the previous year.
“We are also asking ourselves whether we should have done it (the Note 7 battery) this way, or whether there could have been other ways,” the person adds. The affiliate has now set up teams to improve product safety and has even allowed customers to check batteries which has led to temporary shipment delays for some customers.
Insiders at the affiliate tell the scribe that it had to incorporate new materials and technology to meet Samsung Electronics demand of a bigger battery for the Galaxy Note 7. “We focused on boosting battery capacity, but this could have been disadvantageous to reliability,” said one insider. Samsung is still investigating the cause of the Galaxy Note 7's battery failures and is yet to offer a proper explanation of what went wrong.
Adnan Farooqui is a long-term writer at SamMobile. Based in Pakistan, his interests include technology, finance, Swiss watches and Formula 1. His tendency to write long posts betrays his inclination to being a man of few words.