Galaxy S7 edge popular with customers exchanging the Galaxy Note 7

Market research firm Wave7 Research has released a new report which reveals that the Galaxy S7 edge is predictably proving to be popular among customers who are exchanging their Galaxy Note 7. Samsung is providing additional incentives to those who exchange the ill-fated flagship for one of its handsets instead of jumping ship to another OEM. The research firm says that most customers are opting for other Samsung devices and that between 10 and 30 percent are going with the iPhone 7.

“Note 7 customers staying with Samsung tend to choose the GS7 Edge, while those switching to Apple tend to want the iPhone 7 Plus, although 7 Plus supplies are poor,” the firm mentions in its report. Supply shortages mean that even Apple wouldn't be able to fully take advantage of Samsung's misery and this leaves the field open for other manufacturers that recently came out with high-end devices. LG is seeking to steal some of Samsung's customers with the V20 while Google's new Pixel smartphones are competing in the market as well. Samsung's devoted fans are unlikely to opt for either, many would just prefer to wait until early next year to see how Samsung bounces back with the Galaxy S8.

Adnan Farooqui - Executive Editor

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First Samsung device: SGH-E900

Adnan Farooqui is a long-term writer at SamMobile. Based in Pakistan, his interests include technology, finance, Swiss watches and Formula 1. His tendency to write long posts betrays his inclination to being a man of few words.

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