Samsung acquires Canada-based digital advertising startup to display tailored ads on Smart TVs

Josh L.

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General

Just six days after it revealed that it had purchased US-based cloud service firm Joyent for an undisclosed figure, Samsung has today announced that it has also acquired a Canada-based digital advertising startup, which operates under the name AdGear.

The manufacturer hopes that its latest takeover will enable it to dramatically improve the quality of the advertisements it's displaying on its Smart TVs in the United States and hopes to use AdGear's expertise in managing data to transmit tailored ads for end users.

During its six years of existence, AdGear has managed to drum up a lot of interest and now provides its services to advertisers, media agencies and publishers all over the world, which is why Samsung has decided that the company will continue to operate independently as a subsidiary of Samsung Electronics Canada Inc.

Josh L.

Via General Acquistion AdGear Samsung Electronics