Samsung showcased its 4K UHD video broadcasting technology at NAB 2016 in Las Vegas, which is the world’s largest broadcasting equipment exhibition. The company demonstrated the complete process of recording 4K videos, encoding those videos, and broadcasting them live to one of the company’s SUHD TV.

Along with a real-time demonstration of 4K video broadcasting, Samsung also showcased MTT (MPEG Media Transport), a technology that allows quick streaming of huge broadcast signals after dividing them into packets. The company worked with DS Broadcast, ETRI, Kai-Media, and MBC to develop this technology.

The South Korean electronics giant also showcased a variety of services such as EPG (Electronic Program Guide) and VoD (Video on Demand). Samsung’s UHD video broadcasting technology is based on ATSC 3.0 standard, which is widely used in Mexico, South Korea, and the US, and it is likely to become the de facto standard.