Phone

Samsung faces tough competition from local manufacturers in Indonesia

Indonesia is regarded as a lucrative emerging market with burgeoning demand for low-end and mid-range smartphones, the market is very competitive with local Indonesian manufacturers holding a big chunk of the pie. Pantech has a grip on this market as well and so does Samsung but the Korean company is reportedly coming under a lot of pressure from the local manufacturers.

Latest data from Counterpoint Research shows that three local manufacturers, Evercoss, Advan and Smartfren, are now ranked among the top 5 smartphone vendors in the country during the second quarter of this year. Their combined market share in 36 percent. Even though Samsung retains its top position in the market its share has declined from 33 percent to 24 percent due to weaker performance. Counterpoint says that the company’s sluggish sales in the Indonesian market are due to weak performance of its low-end and mid-range smartphones since those customers are opting for devices from local manufacturers in great numbers.

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manojmcn
manojmcn

90% of Android manufacturers are behaving like suicide bombers. Most of them sell for no or negative margins in hope of earning market share. A xiaomi may survive but a lot others bite the dust. Along with them, they screw genuine manufacturers like HTC. Even Samsung is not insulated from the challenges.

dayspring2099us
dayspring2099us

They already did that’s why Samsunk not able to compete in low and mid market. Indonesian are clever enough to pick up which one is good and affordable for them. It’s just counting the days that Samsunk will be part of mobile phone industry history like Siemens, Nokia, Rim and Motorola.

vido1
vido1

Would you be adult enough to spell the name of the Samsung company correctly ?

jpd514
jpd514

I hope Samsung will not scarified quality of his low-end and mid-range smartphones to compete with those local manufacturers .

ThaiM
ThaiM

Samsunk is currently spooning with Apple.

BingoSeasons
BingoSeasons

Ok, wow.