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Last updated: July 3rd, 2015 at 07:08 UTC+02:00
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A report published today claims that the Chow Sang Sang Group, which operates large jewelry stores in Hong Kong and Macao, is going to introduce commercial displays in its stores that are powered by Samsung's Mirror and Transparent OLED displays. The group runs some 190 stores across Hong Kong and China. Since Samsung has secured clients beforehand it's reportedly moving up production of these OLED panels, with the first customer being a global digital marketing agency called Mirum which is going to sell commercial displays based on this technology under the moniker “Magic Mirror 2.0.”
Samsung's Mirror OLED display has 75% reflectance which is quite similar to conventional mirrors while also being able to provide digital information services in the same space, for example in a jewelry store customers will be able to see themselves virtually wearing a particular piece without actually having to put it on, this augmented program will run on the Mirror OLED displays when Samsung's Media Player is integrated with Intel's Real Sense technology.
Adnan Farooqui is a long-term writer at SamMobile. Based in Pakistan, his interests include technology, finance, Swiss watches and Formula 1. His tendency to write long posts betrays his inclination to being a man of few words.
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