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The ad runs for about one minute and while the focus might be on those text messages you can't help but notice that Samsung's latest flagship handsets are front and center in this advertisement. Why wouldn't they be, after all it's the Galaxy S6 that Samsung is trying to sell. This ad is going to ring true with anybody who has ever taught their mother how to text and has then been on the receiving end of those text messages, how at times they can be overbearing but never without love, care and affection. Samsung wraps it up by reminding us that it's better to call mom this Sunday on Mother's Day then just replying to her texts.
Samsung is also running a social media campaign on the back of this advertisement. Simply share some of the funniest texts that your mother has ever sent you with the hashtag #TextsFromMom on Twitter and you can enter to win a Galaxy S6 edge.
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Adnan Farooqui is a long-term writer at SamMobile. Based in Pakistan, his interests include technology, finance, Swiss watches and Formula 1. His tendency to write long posts betrays his inclination to being a man of few words.
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