The Galaxy S6 and the Galaxy S6 edge will hit the retail shelves on April 10 in 20 countries, including the UK. As a result, consumer interest for Samsung’s next-generation smartphones has spiked tremendously. According to a British mobile device trade-in monitoring website, a huge chunk of Galaxy S5 owners are interested in upgrading to the Galaxy S6.
CompareMyMobile collected data regarding user-interest about new smartphones from before, during, and after their unveiling. Of all the devices in the Galaxy S series which are currently in circulation, Galaxy S5 users turned out to be the prime candidates for an upgrade. There was 60.2 percent spike in valuations and 187.5 percent spike in trade-ins of the Galaxy S5. Even Galaxy S3 LTE (80.03% spike) and Galaxy S4 mini (108.34% trade-in spike) owners showed interest in upgrading to the Galaxy S6. This shows that Samsung’s decision to let go some of the utility features such as microSD card slot and a user-replaceable battery in order to achieve a sleek design hasn’t affected consumer perception about new devices in a negative way.
The trade-in monitoring website also compared the current year’s data with last year’s. Interestingly, only 21.2 percent of all the users trading in their smartphones on the website upgraded to the Galaxy S5, out of which 37.48 percent users traded-in an old iPhone while 18.75 percent upgraded from a Samsung smartphone.