Report: Apple eating into Samsung’s market share in South Korea
Is Samsung losing its sheen even in its home market, in addition to seeing reduced sales in the rest of the world? The latest report by Counterpoint Research certainly claims so – according to the report, Apple managed to see a noticeable increase in market share in South Korea in the October-November period in 2014, while Samsung saw its share plummet. Apple apparently had a record-breaking 33 percent share of the market, no doubt thanks to the iPhone 6 and iPhone 6 Plus, both of which feature larger screens than previous iPhones and hence might have seen increased consumer interest as a result.
According to the report, this is the first time that a foreign company has earned more than 20 percent market share in South Korea. Samsung retained the top position with a 46 percent market share, but as the graph below shows, the company’s performance actually reduced from previous months. That’s no doubt a cause of worry for the Korean manufacturer, but it’s likely this spurt of growth for Apple came because of the larger iPhones, and that Samsung might manage to get back on a upward trajectory in the coming months.