Report: Apple eating into Samsung’s market share in South Korea

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Is Samsung losing its sheen even in its home market, in addition to seeing reduced sales in the rest of the world? The latest report by Counterpoint Research certainly claims so – according to the report, Apple managed to see a noticeable increase in market share in South Korea in the October-November period in 2014, while Samsung saw its share plummet. Apple apparently had a record-breaking 33 percent share of the market, no doubt thanks to the iPhone 6 and iPhone 6 Plus, both of which feature larger screens than previous iPhones and hence might have seen increased consumer interest as a result.

According to the report, this is the first time that a foreign company has earned more than 20 percent market share in South Korea. Samsung retained the top position with a 46 percent market share, but as the graph below shows, the company’s performance actually reduced from previous months. That’s no doubt a cause of worry for the Korean manufacturer, but it’s likely this spurt of growth for Apple came because of the larger iPhones, and that Samsung might manage to get back on a upward trajectory in the coming months.

Apple-Korea-Nov-2014-7801

Via | Source

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726
2 years 9 months ago
726
firstly, let me be clear, I am neutral between apple and android. I own both iphone 4 (and from this year, 6 Plus) and note II (Korea’s olleh version). I am not completely shocked. This is what happened to such a slow release. I was one of prospective buyer of note edge (and still am) and was in seoul back in october (when apparently my last day was the “release” date of galaxy note edge). Release apparently means only the brochure and marketing stuffs came out, but nothing was sold. Fast forward a few months to today, I am a… Read more »
vbx
2 years 9 months ago
vbx
Samsung doens’t listen to it’s customer. Instead it tries to do what Apple does TIMES 100. At least with apple, they focus on making limited products. Samsung makes so many freaking devices, it can’t even keep up with them. Also, I bought a S5 mini and the Galaxy A3. Returned them both because the auto-dim feature is crap. I have no issues with touchwiz. I like it actually. Love the Milk Music app too. I prefer Touchwiz over the Sony stock app which looks hella ugly. Especially the icons. But screen wise, my Z1 compact has a better auto-dim featuer… Read more »
galaxyuser15
2 years 9 months ago
galaxyuser15

There are MULTIPLE reasons why Apple is taking over the world. Being iPhones’ user for about 7 years, last year I bought Galaxy S5 and I DEEPLY REGRET it. Samsung is No Where Near Apple. Bad Hardware, Bad Software, Resource hogging touch wiz and NO customer Support. They only know how to make 100 new phones a year only to discontinue their production after horrendous super low sales numbers (after a few weeks).

SAMgalaxyXXX
2 years 9 months ago
SAMgalaxyXXX

I’ve got to colleagues that upgraded from iphone 5 to galaxy s5 and they seem to be very happy. One of them even told me that she couldn’t wait for the moment she could ditch her iphone. My wife is a massive apple fan and she is not happy with her iphone 5 at all.I compared it with my s3 and it’s a good phone no doubts but I wouldn’t change my s3 for it, NO WAY!!!

marduj5
2 years 9 months ago
marduj5

I can do with galaxy s4 everything I need with phone so why should I regret for having it?

SAMgalaxyXXX
2 years 9 months ago
SAMgalaxyXXX

Sorry, I meant to write “two colleagues”

pizzaman
2 years 9 months ago
pizzaman

There’s so much goodness about Samsung phones. All they need is a more responsive, less bloaty, easily upgradeable touchwiz and hardware that looks a little better without loosing the replaceable battery and expandable memory. And the waterproofing. Basically, if the rumours on the Galaxy S6 are right, they’re doing everything wrong.

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