SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission. Learn more.

Samsung Electronics banks on curved screens to overcome its challenges


Last updated: November 13th, 2014 at 09:30 UTC+02:00

Even though Samsung is the biggest mobile vendor on the planet saturation in the top end and tough competition in the mid-range and low end segments of the market have proven to be major challenges for its mobile business. Samsung wants to cement its lead further and now its looking towards high-end devices with curved displays, something it hopes will be tough for rivals to copy.

But it is easier said than done. It will only be feasible for Samsung if these curved displays are produced cost-effectively, and that developers are convinced to tailor their applications for the new format.

Since the industry has collectively moved on to larger display sizes this presents a challenge to those trying to push distinctive design, like Samsung is with the Galaxy Note Edge. However Kim Nam-su, a senior designer at Samsung Electronics, believes that a change in platform can bring a variety of new considerations and that a curved screen “is a big solution for overcoming these challenges.”

Samsung needs to do something, and fast. Samsung Electronics is on track for the worst annual profit in three years, with analysts predicting a one-third drop in operating profit for this year. The company is launching more mid-range devices to make up the difference but there is still hope that a distinctive edge in the high-end market might provide growth.


Phone Galaxy Note EdgeSamsung Electronics
Load 2 comments

You might also like

Samsung is worried about India’s push for NavIC satellite system support

The Indian Government might pass a new regulation, and several smartphone manufacturers are worried about how this might affect their launch schedule for 2023. According to a new report, the Indian government will require mobile phone manufacturers to adopt the India Regional Satellite Navigation System (NavIC) for smartphone models released in 2023 and onward. India […]

  • By Mihai Matei
  • 15 hours ago

This smartphone manufacturer beat Samsung and Apple in Mexico

On average, Samsung is the world’s largest smartphone manufacturer. However, it doesn’t lead all its rivals in every market and performs better in some regions than others. In some markets, Samsung is the leading brand by a wide margin. While in others, such as Mexico, the company is trying to maintain its spot on the […]

  • By Mihai Matei
  • 16 hours ago

Samsung’s new credit cards give Indian consumers 10% cashback on all products

Samsung has launched two co-branded credit cards in India in collaboration with Axis Bank and Visa. With these credit cards, consumers can get 10% cashback on all Samsung products and services. Unlike other cashback offers and discounts, Samsung’s 10% cashback offer will be available throughout the year. Customers can choose between two Samsung-branded credit cards: […]

  • By Asif Iqbal Shaik
  • 18 hours ago

Samsung hosted Tech Forum 2022: Discover eXperience event in the US

Samsung Electronics hosted the annual Tech Forum 2022: Discover eXperience event in San Francisco and Boston in the US to secure “outstanding talent in the next-generation IT technology field.” This annual event was hosted on September 22nd in San Francisco and at the Four Seasons Hotel in Boston on the 24th of September. Since 2017, Samsung has held this Tech […]

  • By Sagar Naresh
  • 22 hours ago

Samsung and the Galaxy S22 Ultra win Manufacturer and Phone of the Year awards

Samsung was named the Smartphone Manufacturer of the Year at the 2022 Mobile Industry Awards held in London on September 22, while the Galaxy S22 Ultra earned the Phone of the Year title. Runner-up smartphone brands were Motorola and Oppo. Samsung earned the Smartphone Manufacturer of the Year award because the company offered a wide […]

  • By Mihai Matei
  • 4 days ago

Samsung under investigation for alleged digital signage patent infringement

Samsung Electronics is under investigation by the U.S. International Trade Commission (ITC) after Manufacturing Resources International (MRI) filed a complaint claiming that the South Korean company has infringed on its patents. MRI is a manufacturer of outdoor and semi-outdoor digital signage solutions, and the company alleges that Samsung Electronics and its SDS affiliate infringed on […]

  • By Mihai Matei
  • 4 days ago