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But it is easier said than done. It will only be feasible for Samsung if these curved displays are produced cost-effectively, and that developers are convinced to tailor their applications for the new format.
Since the industry has collectively moved on to larger display sizes this presents a challenge to those trying to push distinctive design, like Samsung is with the Galaxy Note Edge. However Kim Nam-su, a senior designer at Samsung Electronics, believes that a change in platform can bring a variety of new considerations and that a curved screen “is a big solution for overcoming these challenges.”
Samsung needs to do something, and fast. Samsung Electronics is on track for the worst annual profit in three years, with analysts predicting a one-third drop in operating profit for this year. The company is launching more mid-range devices to make up the difference but there is still hope that a distinctive edge in the high-end market might provide growth.
Adnan Farooqui is a long-term writer at SamMobile. Based in Pakistan, his interests include technology, finance, Swiss watches and Formula 1. His tendency to write long posts betrays his inclination to being a man of few words.
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