Samsung VC hints at premium line of smartphones, while CEO denies premium Galaxy S5

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Last updated: March 14th, 2014 at 11:59 UTC+02:00

Many have been hopeful of a more premium and high-quality version of the Galaxy S5, one that would include all the latest tech, including a 2K/QHD (2560×1440) display, but till now, there has been little evidence that the device exists. Now, a report published in the Korean media and the words of Samsung’s Vice Chairman suggest that while there isn’t a premium Galaxy S5 (or Galaxy F, as it has been called) in the pipeline, the company is working on a premium line of smartphones that would help it address the weak performance the company’s profits have had lately.

The report suggests that Samsung CEO J K Shin has denied the existence of a premium Galaxy S5. On the other hand, Samsung Vice Chairman Kwon Oh-hyun, speaking at Samsung Electronics’ annual shareholders meeting, has said that the company will be looking at maintaining its dominance “in key businesses, such as mobile phones, TVs and memory chips, by rolling out premium lineups.” This basically suggests that the premium line of phones will be entirely different and the first phone of the series (Galaxy F?) will not be based on the Galaxy S5 – so it’s possible it will have a completely new design, top-of-the-line specs, high-quality construction, and other such features that will put the premium series a couple of notches above Samsung’s standard flagship devices.

It’s all speculation at the moment, but Kwon Oh-hyun’s words do indicate that some interesting things are on the horizon when it comes to the Korean manufacturer’s smartphones. Of course, if a premium line does exist, it will likely be priced considerably higher than Samsung’s current devices – however, like we recently said, a premium line of devices makes a lot of sense for Samsung even if it only targets a very small section of consumers, so we’ll certainly be looking forward to more details on this.

What do you think? Are you already getting excited about Samsung’s “premium” phones or do you think it’s too early to put much stock on the matter?

Via [2] | Source [2]

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