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Samsung debuts commercial starring LeBron James during NBA opening night

It was only earlier this week that we heard of Samsung entering a deal with the National Basketball Association, and the Korean manufacturer followed up by releasing an ad during the first quarter of the Miami Heat’s season opener against the Chicago Bulls, starring four-time NBA MVP LeBron James.

The 2-minute video shows LeBron going through various activities and capturing the moments on Samsung devices like the new Galaxy Note 3 and Galaxy Note 10.1 – 2014 Edition, like hitting a golf ball into the water, video chatting with family, playing hoops in the driveway with his son, and working out with his teammates. It’s a nice little commercial that is sure to give exposure to Samsung’s already-over-marketed devices, and you can watch it in full right below.

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