More than just making good products, what has really helped Samsung rise to the top in the electronics market (and become the leader in the mobile world) is the budget the Korean manufacturer has spent on marketing. This year, Samsung’s marketing spend might reach an all-time high – according to analyst Benedict Evans, Samsung will be spending almost $13 billion in marketing through advertising and other sales promotions.
If you’re wonder why that is so special, well, get this: it’s more than what Google paid to buy Motorola, and it’s a whopping three times HTC’s entire market value. In short, it’s a lot, and no other company (well, other than Apple) can really compete with Samsung when it comes to marketing their products.
Samsung's still a marketing giant: Q2 run rate was $12.7bn. If it repeats last year's growth it'll spend $4.5bn in Q4 pic.twitter.com/0WSnRFnIly
— Benedict Evans (@benedictevans) September 25, 2013