Samsung’s smartphone success in U.S. helps them sell… refrigerators?

It’s no secret that after Apple, it’s Samsung that sells the highest amount of smartphones in the U.S.. Well, people must be really impressed by Samsung’s marketing for smartphones, as according to a report by Wall Street Journal, the company’s reputation as a heavyweight in the smartphone market has helped them increase sales of refrigerators as well!

Samsung has built up a market share of around 10 percent in the home appliance market in the USA, a four times increase in the last five years, with a marketing budget of almost $600 million last year. “We often hear, ‘Oh, I have one of their phones,’” says Rocco Perla, a household appliance dealer from Pittsburgh, who places the machines from Samsung in his shop prominently.

I guess with no software updates to worry about in the refrigerator business, there must be more happy fridge customers in the Samsung camp than the smartphone ones, eh?


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3 years 8 months ago

This must be true… from my experience, when I go to a electrical shop, and if they have Samsung brand, i will look it first, i don’t know why, but something tells me that the thing i am looking for is as awesome as my Galaxy Note II.

3 years 8 months ago

I never had any complaints about their built quality. I guess that’s the reason why I have a laptop, a LED TV and the Galaxy S3 from them.

Cesar Z
3 years 8 months ago

I have a 20 years old Samsung’s 14″ color TV that still works! that means quality!

3 years 8 months ago

I can understand why. Though my reasons for considering buying a home appliance device by Samsung is more marketing oriented than ‘sentimental’.

They can’t afford to slack on the buildquality and warranty support of their other products, because bad quality on a fridge will translate back into the sales of their phones: “I had one of their fridges, it broke in a month; their phones must be rubbish too.”

Hm, I still have a u600 lying around though: proof of how far Samsung’s come in a short amount of time. God they were rubbish back then…