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Samsung has built up a market share of around 10 percent in the home appliance market in the USA, a four times increase in the last five years, with a marketing budget of almost $600 million last year. “We often hear, ‘Oh, I have one of their phones,'” says Rocco Perla, a household appliance dealer from Pittsburgh, who places the machines from Samsung in his shop prominently.
I guess with no software updates to worry about in the refrigerator business, there must be more happy fridge customers in the Samsung camp than the smartphone ones, eh?
Abhijeet's writing career started with guides for custom firmware for Samsung devices (including the original Galaxy S), and he moved to SamMobile in mid-2013 and worked up the ranks to Editor-in-chief.
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