SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission. Learn more.

Samsung should really use One UI to increase its brand loyalty

Opinion
By 

Last updated: February 3rd, 2021 at 14:59 UTC+02:00

The custom software that Samsung ships with its phones has been overhauled many times over the past decade. It has been a bit of a learning experience for the company. Many found the earlier iterations to be too clunky and unnecessarily dense. Things have improved over the years, though, and we now have what’s perhaps the best version of Samsung’s custom software yet.

Samsung completely revamped its custom Android skin with One UI. Introduced with Android 9 Pie in 2018, One UI was meant to fundamentally change the way we interact with the company’s mobile devices. Samsung developed One UI from the ground up for devices that have large displays. It wanted to make one-handed usage easier than it had ever been before.

The user interface was updated with a sleek and modern look. It was colorful and bright but without being overbearing, a balance that can often be difficult to strike. Samsung has continued to make improvements to this winning formula. We are now on the third iteration – One UI 3.x – and Samsung’s Android skin has never looked as beautiful as it does now.

Smartphones and tablets aren’t the only products that Samsung makes. There are many other products that could benefit from the One UI treatment. The company’s smart TVs are a perfect example. Even the Family Hub fridge, which is basically a fridge with a giant tablet attached to the door, would be a good fit.

Samsung is the world’s top TV vendor. It sells tens of millions of units across the globe. Many of those customers are already a part of its ecosystem. They use Galaxy devices and utilize the many features that make up this ecosystem. Would it not be great there was consistency in the UI across these devices?

Consistency remains one of the best ways to keep customers loyal to your brand. Consistency is key, after all. There can be no better way to make customers feel that they’re firmly entrenched in the ecosystem. Their connection to the brand would likely become stronger as well. It’s basic human nature. A similar user interface would evoke emotions of simplicity and familiarity. This may limit the reasons why they might think about switching brands.

Granted, there are platform differences to consider here. A TV isn’t meant to do what a smartphone does. However, with Samsung essentially making TVs a centerpiece of its smart home ecosystem, and smartphones being a vital part of it, there’s a case to be made here for more consistency.

At the end of the day, brand loyalty is what really matters. Successful companies leave no stone unturned in ensuring that once they win over a new customer, they never leave. Samsung has been quite successful in doing that for its mobile devices. Even though there are a lot of great options from other Android manufacturers, most people who switch to a Galaxy device tend to stay with the brand in the future.

That’s all the more reason to leverage that sentiment and basically build a moat around the customer base. Samsung should strive to nurture the connection that customers feel with its brand. The more everything feels familiar and the more at home they feel with its products, the greater the chance of them sticking with Samsung products in the long term. Why shouldn’t that be the ultimate goal?

Opinion One UI
Load 7 comments

You might also like

Samsung One UI tip: Enable Separate App Sound

Samsung Galaxy smartphones and tablets running One UI sometimes go out of their way to offer useful desktop-li …

  • By Mihai Matei
  • 1 day ago

Samsung One UI tip: Keep your ears safe with Volume Monitor

MP3 players have become somewhat obsolete, or at the very least, they’re niche products catering to a sm …

  • By Mihai Matei
  • 2 days ago

Latest Samsung Galaxy Watch 4 One UI 4.5 beta fixes many bugs

Galaxy Watch 4 customers in select markets have had the opportunity to test the first One UI Watch 4.5 beta bu …

  • By Mihai Matei
  • 4 days ago

Samsung One UI tip: Get better sleep with Bedtime mode

Samsung’s proprietary skin for Android OS, One UI, comes with several built-in display features designed …

  • By Mihai Matei
  • 1 week ago

Samsung One UI tip: Lock your home screen icons in place!

Have you ever accidentally moved the home screen items on your Samsung Galaxy smartphone or tablet running One …

  • By Mihai Matei
  • 1 week ago

One UI tip: Charge your Galaxy smartwatch without using a charger

Galaxy mobile devices have more interconnectivity and cross-capabilities than they seem at first glance, and W …

  • By Mihai Matei
  • 1 week ago