Last updated: October 29th, 2025 at 10:31 UTC+01:00


Young people seem to really love Samsung's Galaxy XR headset

Target demographic found.

Adnan Farooqui

Reading time: 2 minutes

samsung project moohan xr headset prototype unpacked 2025 03
Virtual Reality

Samsung may be finding its target demographic for the Galaxy XR, its first extended reality headset that was launched last week. The headset will only be made available in limited markets at first, but the hype train has already left the station.

The company has set up experience zones for the product at several of its retail stores in South Korea. Young people have signed up for most demo spots going into next month, highlighting solid interest in the product.

It's getting a lot of interest from the cool kids

Samsung confirmed last week that the Galaxy XR is being launched in the United States and South Korea first. Customers there can already buy the device. It didn't really say anything about availability in other markets, but it's likely we may see it being expanded in the coming months.

The company has set up a total of seven experience zones for the Galaxy XR at its stores across South Korea. 70% of those who have applied to take the device for a spin are young customers. Demo spots at Samsung's Hongdae store have been booked until November 5 while spots until November 8 have already been booked at its Gangnam and Hyundai Seoul locations.

It remains to be seen if all of this interest actually translates into sales of the headset. At $1,799, it's not as expensive as Apple's Vision Pro, but it's not entirely in the affordable category as well. Samsung will hope that the greater range of experiences available through Android XR platform will entice more people to take a chance on the headset as it sets to define the future of spatial computing.