Xiaomi to launch home appliances globally to challenge Samsung

Samsung is among the world's biggest home appliance makers globally. It rivals the likes of Bosch, Electrolux, LG, and Whirlpool. Starting this year, it could face competition from Xiaomi, which will expand the availability of its home appliances globally.

Xiaomi will launch home appliances globally; Samsung will face competition

At its recent launch event at MWC 2025, Xiaomi announced that it will expand the availability of its large home appliances, such as ACs, refrigerators, and washing machines (and dryers), to global markets later this year. It will compete with Samsung, LG, and other home appliance brands globally.

While the company didn't reveal which countries its home appliances would be available in, it is likely that they will be launched in some European and Southeast Asian countries.

Xiaomi has already expanded the availability of its smartphones, tablets, and TVs to several countries worldwide, and with the expansion of the availability of its large home appliances, it is truly turning out to be a competitor to Samsung in several segments.

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Asif Iqbal Shaik - Senior Editor

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First Samsung device: T100

Asif is a computer engineer turned technology journalist. He has been using Samsung phones since 2004, and his current smartphone is the Galaxy S21 Ultra. He loves headphones, mechanical keyboards, and PC hardware. When not writing about technology, he likes watching crime and science fiction movies and TV shows.

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