Wurl teams up with Hollywire to bring celebrity gossip to Samsung TV Plus

The monetization of the said content will be handled by Wurl, which is already responsible for the service's distribution in India and a few other regions.

Samsung TV Plus content offerings continue to expand

Carl Heiting from Wurl had the following to say about the new endeavour: “Through our Wurl Network, we are taking Hollywire to the next level, expanding upon its brand’s success to bring it to an international audience.”

Hollywire is also host to a boatload of Bollywood content, which should pique the interest of Samsung TV Plus users in India. Wurl has done a decent job of taking Hollywire to new heights in several markets, and it'll be interesting to see how it performs in India.

It is no easy feat, as the Indian market is already chock full of locally-grown content providers that have firmly established their foothold in the lucrative video streaming market.

While celebrity gossip is a welcome addition to Samsung TV Plus' repertoire, it'll take a lot more than that for the service to become mainstream in India. Its ad-supported business model could go either way, as many users turn to the internet to get away from ads.

Regional language content is critical, as the lack of it has spelt doom for many streaming services. Some new channels would be nice, too, as the current selection is incredibly tepid.