Samsung developed a masterpiece of a TV to showcase masterpieces from global artists. The Frame TV is a TV when it’s on and art when it is off. In the past, Samsung has brought various artworks from different parts of the world to its Frame TV collection, such as the Kalighat folk artwork and the Pattachitra tribal art from India.
Famous artworks by global artists were showcased at the three-month-long Mumbai Urban Art Festival (MUAF). It is even co-organized by St+art India Foundation and Asian Paints. Samsung leveraged this art festival to promote The Frame TV. It also used this event as a way to popularize the new concept of a TV that can also be on your wall as art.
Art lovers and artists were given a platform to showcase their artworks and get an immersive viewing experience. At the Mumbai Urban Art Festival (MUAF), artworks by global artists such as Meera Devidayal, Ad Minoliti, and Aarti Sunder were featured on the Samsung Frame TV.
Indian artist Meera Devidayal featured her work ‘Water Has Memory’, while Argentinian artist Ad Minoliti, in collaboration with Aravani Art Project, displayed art on trans, feminist, and indigenous experiences, and Aarti Sunder displayed ‘We Owe Each Other Everything’.
The Frame TV not only provides the innovation to enjoy art but also can be used as a decor product. The high-resolution anti-reflection display, customizable bezels, true-to-life pictures, and aesthetics of The Frame TV enhance the artwork displayed on it. The Frame TV can be purchased from the Samsung official website and offline stores as well.