The best Samsung TV AI feature doesn't work with your favorite apps

This year, AI has seeped through nearly every aspect of our lives. Through its AI For All strategy, Samsung has embedded AI systems in more device categories than ever. And its 2025 smart TVs have also become smarter thanks to Vision AI.

Click to Search is one of the more interesting AI-driven tools that comprise the Vision AI 2025 TV suite. It works similarly to Circle to Search on phones. Maybe too similarly, right down to content platform limitations. Here's one you might not know about.

Click to Search is a TV AI tool that can provide recommendations and information based on the content being viewed. However, it comes with a caveat.

Click to Search is only supported in Live TV and Samsung TV Plus. No other content platforms are mentioned on the official support pages.

This bizarre limitation might be related to copyright. And to a fault, Click to Search behaves too similarly to Circle to Search in this regard.

The latter is also useless when scanning multimedia content in mobile apps like Netflix, Disney+, HBO Max, and others. It ignores the content and shows a blank screen.

But as a mobile tool, you almost expect Circle to Search to fail in mobile streaming apps that neither Google nor Alphabet owns. It does work with YouTube, by the way.

Regardless of how Circle to Search behaves on mobile, Click to Search on TVs is one of the AI features that Samsung used to promote its 2025 TV models. It's almost expected to work everywhere. But it does not.

Maybe this limitation could be addressed in the future, especially if Click to Search proves to be a popular AI tool among Samsung TV users. But for now, if you are a fan of Click to Search, then you'll have to make do with Live TV and TV Plus.