Samsung's top boss visits chip factory to check up on the company's cash cow

Samsung's semiconductor division is returning to its status as the company's cash cow after a few tough quarters. It's been helped by the greater interest in advanced chipmaking nodes and the intense demand for memory products.

As the division's role becomes more crucial in Samsung's future growth, top boss Jay Y. Lee paid a visit to the semiconductor factory to boost employee morale.

Samsung Electronics Chairman Jay Y. Lee visited Samsung's semiconductor campus at Giheung and Hwaseong to inspect the competitiveness of Samsung's next-generation semiconductor technology and provide encouragement to the employees.

This crucial visit will also be instrumental to the company finalizing its growth strategy for next year, as observations from the chairman's on-site visit will certainly be taken into account as Samsung seeks to maximize its returns from the favorable semiconductor market conditions.

Memory prices have shot up in recent months which has worked out very well for Samsung, given that it's one of the largest players in the industry. Samsung has also received billions in orders for advanced chipmaking on its 2nm process from clients like Tesla and Apple, with others like NVIDIA and Intel eyeing production on its mature processes.

During his visit, the chairman also discussed trends and future strategies with key executives, including DS Division Manager Young-hyun Jeon and CTO Jae-hyuk Song.

A meeting was also held with employees working on the development, manufacturing, and quality control of cutting-edge high-bandwidth memory products. Chairman Lee reportedly encouraged employees at the factory to restore the division's “original technology competitiveness with bold innovation and investment.”