Samsung's new campaign reminds you of its four core values

Samsung's latest media campaign has been designed to remind you of the four core values that drive its innovations. The campaign is primarily focused on the company's home appliances which continue to enjoy dominance in the market across several key regions.

The “Why Samsung” campaign will be run globally through various media channels, focusing on Bespoke AI, SmartThings, Security, and Reliability, the core values that are at the heart of these products.

Samsung is kicking off this campaign with a new video that highlights the various AI technologies that form its Bespoke AI suite, and how they come together across appliances like refrigerators, ovens, and more to create an intelligent AI kitchen.

The company has also infused AI features in other appliances, such as its Bespoke AI washer dryer combo and its robot vacuum cleaner with the aim of delivering highly personalized experiences that are tailored to users' lifestyles.

SmartThings serves as the fibre that connects the entire ecosystem, backed by Samsung's robust Knox security platform that provides protection against malware and external threats. Lasting reliability is ensured for every product not just through quality materials and enhanced durability but also through superior customer service.

Samsung will continue to release more videos and information as part of this campaign to consumers in more than 50 countries through several digital platforms including YouTube and its website.