Samsung's latest Galaxy Z Fold 7 ad throws shade at the iPhone again

Samsung's marketing department is back to its punchy roots again, putting out ads that have fun at the iPhone's expense. The company is releasing new short ads on its social media channels that highlight the various features of the Galaxy Z Fold 7 while throwing shade at the iPhone for not being able to compete.

The latest ad highlights the Galaxy Z Fold 7's exceptional internal display, and the fact that the vast screen real estate allows you to have two videos playing side by side, something you can't really do on an iPhone.

An earlier ad released in the same series highlighted the lack of powerful AI features on the iPhone. Samsung's Galaxy AI suite is objectively better compared to Apple Intelligence, as the Cupertino company's struggles with AI have been well documented.

This ad shows one person trying to prop up their iPhone 16 Pro Max on the table to watch a video, only to have it knocked down by a cat, while our Galaxy Z Fold 7-using protagonist watches on with a satisfied smirk.

The Galaxy Z Fold 7 is then unfolded just enough so that it can easily be set up vertically on the table with a video playing on either half of the display, taking full advantage of this device's powerful multi-tasking capabilities. Even the cat seems to be amazed, because why not.

It's a fun little jab at the iPhone and at a rather opportune time, as Apple is due to unveil its new iPhone lineup on September 9. Samsung would surely like to remind people that there's a much better phone that they can buy right now.