Samsung has been world's biggest TV brand for 19 years in a row

Samsung was the world's biggest TV brand in 2024

According to the numbers from market research firm Omdia, Samsung had a 28.3% market share in the global TV market. Samsung says this success is driven by its continued focus on innovation (like AI-powered TVs) and commitment to high-end and ultra-large screen TVs.

Hun Lee, Executive Vice President of Samsung DX, said, “Samsung’s 19-year reign as the global TV market leader has been made possible by the trust and support of our customers. We will continue to shape the future of the TV industry with innovations like AI-powered TVs, delivering products and services that meaningfully enrich people’s lives.”

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In the high-end (TVs priced above $2,500) and ultra-large (75-inch and above) TV markets, Samsung's market shares are 49.6% and 28.7%, respectively. This means most people who buy 75-inch or bigger TVs or $2,500 or higher-priced TVs end up choosing Samsung's TVs.

Samsung sold 1.44 million OLED TVs in 2024

Samsung shipped 8.34 million QLED TVs in 2024, capturing a 46.8% market share. QLED TVs accounted for 10% of all TV sales last year.

The company shipped 1.44 million OLED TVs in 2024, capturing a 27.3% market share, a 42% jump (4.6% points higher) compared to 2023.