Samsung comes out as the top TV brand globally once again

Last month, Omdia revealed that Samsung shipped the highest number of TVs in 2024, making it the largest TV brand for the nineteenth year consecutively. Now, another research firm, Counterpoint Research has published an analysis on the shipments of TVs globally in Q4 2024, and it too brings some good news for Samsung.

According to the analysis, Samsung had 16% market share in global TV shipments in the fourth quarter of last year, the highest among all the TV brands. In the second place is TCL with 14% of the cake. In the third place is HiSense with 12% market share. In the fourth and fifth positions are LG and Mi with 10% and 5% market share.

Samsung falling behind in the premium TV market

What’s concerning, however, is that in Q4 2023, Samsung had a 41% share in the premium TV market, and now, it has only 29% share in it. That’s 12 percentage points less than before. TCL and HiSense are the reasons behind it. Despite that, the South Korean tech giant is also leading when it comes to high-end televisions.

At CES 2025, Samsung showcased new QD-OLED, Neo QLED, QLED, and The Frame series TVs. They bring many new features, including anti-glare coating like no other, cutting down reflections while maintaining the deep and wet black look. Samsung also announced many AI-powered features for these TVs as part of Samsung Vision AI.

All this should help Samsung capture even more of the market.