Samsung is expanding The Frame TV lineup in 2026

Samsung unveiled its new TV lineup at CES 2026. It includes Crystal UHD, QLED, Neo QLED, The Frame, The Frame Pro, OLED, Micro RGB, and Micro LED TVs. We've already explained the new features the company's new OLED and Micro RGB TVs bring. Now, let us focus on Samsung's art-inspired TVs: The Frame (LS03H) and The Frame Pro (LS03HW).

There is not a lot that is changing with The Frame and The Frame Pro TVs this year. The Frame still uses a regular QLED panel with LED backlighting, while The Frame Pro still uses the ‘Neo QLED' backlighting featuring edge-mounted Mini LEDs. So, what is changing?

Well, the company is expanding the sizes these TVs will be available in. The Frame (LS03H) will be available in 43-inch, 50-inch, 55-inch, 65-inch, 75-inch, 85-inch, and 98-inch sizes. The Frame Pro (LS03HW), which was available last year in 65-inch, 75-inch, and 85-inch, will also be available in a smaller, 55-inch size.

The 98-inch version of The Frame will ship with the bezel in the box. Its 43-inch and 50-inch sizes will be the only sizes that will come with the One Connect Box. The other sizes will have built-in ports and no compatibility with the One Connect Box.

The Frame Pro will have a Wireless One Connect Box with Wi-Fi 7 and Samsung's high-compression codec. Samsung claims that its Wireless One Connect Box will even work across a wall.

Both TVs still feature 4K resolution, a 144Hz refresh rate, a variable refresh rate, ALLM, and AMD FreeSync Premium. Besides Eclipsa Audio and HDR10+ Advanced, they are also compatible with Dolby Atmos, HDR10, HDR10+, HLG high dynamic range formats.

They have a Glare Free coating. Of course, they both have Art Mode and the Art Store to download and showcase art pieces and paintings in 4K resolution. They also feature customizable bezels via a magnetic mechanism. And they fit flush to the wall using the No Gap Wall Mount design.

These TVs run Tizen OS 10.0 with the One UI design. Samsung is offering up to seven years of software updates to these new The Frame series TVs.

Other software features include Samsung Vision AI Companion, which can answer your questions, understand what's on the display, know your preferences to offer music and video recommendations, and can even handle lifestyle tasks like offering meal recommendations.