Samsung's The Frame Pro TV will fight LG's Gallery TV next year

Last year at the CES 2025 expo, Samsung unveiled The Frame Pro TV. It uses edge-lit Mini-LED backlighting for improved picture quality and performance compared to The Frame TV, which is a cheaper model and has been quite popular over the past few years. Now, LG has announced a new TV called Gallery TV, and it will compete directly with The Frame Pro.

LG has announced the Gallery TV ahead of the CES 2026 expo. This new TV in LG's lineup is a canvas-style art TV, similar to Samsung's The Frame, Hisense's CanvasTV, and TCL's NXTFRAME. The Gallery TV will be available in 55-inch and 65-inch screen sizes. It features Mini-LED backlighting, 4K resolution, the Alpha 7 AI processor, webOS, a flush-mount design, and customizable magnetic frames.

With the LG Gallery+ paid subscription, you can display any art piece from LG's colleciton of over 4,500 pieces of art on the TV. Using Generative AI, you can also create custom images for the LG TV.

LG claims it designed its new TV in collaboration with museum curators. It has a Gallery Mode that optimizes the brightness, colors, and contrast of the TV's screen to make it resemble a real canvas and to show off the texture of the art that is displayed on the screen. The brightness and colors are optimized throughout the day, based on the ambient light. The TV also features a glare and reflection reduction technology.

LG hasn't announced the price or release date for the Gallery TV yet, but we expect more information about it at CES 2026. Samsung could also unveil its newer-generation The Frame and The Frame Pro TVs on January 4, 2026 and display them at its booth at CES in Las Vegas, USA. It could launch even an 85-inch version of The Frame.