Samsung to present 'AI Home' experience in China this week

Samsung has announced that it will participate in China’s largest home appliance exhibition, Appliance & Electronics World Expo (AWE) 2025. At this event, the South Korean tech giant will use many of its SmartThings-based smart home appliances, including Bespoke AI models, to offer people ‘AI Home’ and ‘AI for All' experiences.

Simply put, the company will demonstrate how its SmartThings-based smart home appliances can communicate and work with each other and let people experience how it feels to be in a connected home. The event will take place at the New International Expo Centre in Shanghai, and the booth area will measure 1,512 square meters.

Samsung also says that at this booth, it will demonstrate how these products leverage Bixby and Knox to provide convenience as well as safety and security to users. According to the company, among the products it will show, there will be Bespoke AI Hybrid refrigerator, Bespoke Kitchen Fit Max refrigerator, Bespoke AI Combo washer and dryer, and Bespoke AirDresser.

Commenting on the matter, Samsung Electronics’ Vice President of DA Business Division, Hwang Taw-Hwan said “Bespoke AI home appliances equipped with various AI functions and screens provide differentiated AI experiences to consumers. We will continue to expand AI home experiences that add innovation to consumers’ daily lives to the global market.”

On a related note, earlier today, Samsung also announced that it will showcase its latest lineup of home appliances at the Welcome to Bespoke AI event in Seoul, South Korea on 26 March 2025.