Samsung opens a reality TV bar in Sweden

Samsung has opened Verkligheten in Stockholm, Sweden. It is a bar where the brand will stream reality TV shows.

Samsung has opened Verkligheten, a pop-up bar where the brand is streaming reality TV shows for a short period of time, in Stockholm, Sweden.

The company says that recently, on social media, people from the region questioned why there are so many sports bars (bars that stream sports events) there but no reality bars (bars where you can watch reality TV shows), which is one of the country’s most discussed entertainment genres, and that made the South Korean tech giant open Verkligheten.

samsung verkligheten pop-up reality tv show bar in lykke nytorget cafeteria in stockholm sweden (01)

samsung verkligheten pop-up reality tv show bar in lykke nytorget cafeteria in stockholm sweden (02)

Verkligheten will function as a pop-up space at Lykke Nytorget, a cafeteria in Stockholm, from 25 November 2025 to 16 December 2025 between 11:00 AM and 09:00 PM CET. At Verkligheten, Samsung will showcase a mix of iconic and current reality shows, including World of Love Island and Project Runway, which are also available to watch for free on Samsung TV Plus.

We assume that Samsung will stream reality shows at Verkligheten on Samsung TVs, which will be another way for the brand to market its TVs.

Abid Iqbal Shaik - Writer

First Samsung device: Galaxy S II

I’m a computer science engineer living in Hyderabad, India, who has a keen interest in automobiles and consumer electronics. My journalism career kicked off in 2017 with MySmartPrice where I wrote news, features, buying guides, and explanatory articles about technology among other things, and reviewed many products, including smartphones, tablets, laptops, PC components, smartwatches, audio devices, wearables, and smart home products. Since then, I have worked for 91Mobiles, Apple, and Onsitego, before finally landing on SamMobile.

TV Sweden Verkligheten